DGL
Client Brief:
DGL is an international freight forwarding company specializing in shipping dangerous goods and targeting exporting and importing companies, the company was founded in 2008, with a very experienced management team in the logistics industry.
The revenue model of the company depended on referrals and word of mouth, however, the company didn’t pay attention to the digital channel
Objective:
-> Our objective was to build a strong presence through an online channel
-> Lead generation campaigns to B2B and decision makers to generate potential customers
Our Plan:
1- Re-Design for the website and content to be SEO optimized
2- Social Media Plan to increase brand awareness and showcase company services
3- Creating specific funnel to attract potential clients and drive them through DGL marketing Funnel
Conclusion
a) We built a better branding and brand image for the company
b) Drove a lead generation and leads less than 1$ with cost per lead for SQL (Sales qualified lead)